Travel Trends Today

1. Which category does the brand fall under: All-inclusive Luxury, Affordable Luxury, or Premium Luxury?

Leisure Hotels Group has established a unique position in the "Experiential Resort" segment, epitomizing Affordable Luxury. Its diverse portfolio features smart business hotels, boutique resorts, bespoke villas, nature camps, and Sociotels.

Each property is thoughtfully designed to deliver unique experiences, ranging from leisure and adventure to wilderness, cultural, and spirituality, catering to a variety of guest preferences.
 

2. How does the brand differentiate itself, and what challenges do you face in maintaining exclusivity? 

Leisure Hotels Group stands apart with a 35-year legacy of delivering exceptional customer experiences across North India's most picturesque destinations. In a competitive and ever-evolving hospitality landscape, maintaining exclusivity is no small feat.

To stay ahead, we prioritise constant innovation, offering unique experiences and services that delight our guests. Our dedication to creating personalised and memorable stays ensures that Leisure Hotels Group remains a trusted name in hospitality in the North, seamlessly blending tradition with transformation while staying true to its essence: "Experience More."

3. How has the market for premium and mid-segment hotels evolved post-pandemic? 

The hospitality sector has evolved significantly post-pandemic, with a growing preference for short getaways and experiential travel to drivable destinations offering unique experiences.

In response to this trend, we have expanded our presence to include Dehradun, Manali, McLeodganj, and Vrindavan, with Ayodhya soon to join the list. Strong demand from travellers in Delhi NCR, one of our key markets, has driven our focus on hill destinations, ensuring a robust presence in these sought-after locales. 

4. How is the brand adapting, and what is its year-on-year growth in revenue and occupancy? 

Leisure Hotels Group has embraced adaptability and innovation as key drivers of growth.

Our investment in digital transformation, including a redesigned website and an enhanced online presence, has enabled us to deliver seamless engagement and personalized guest experiences.

These advancements not only strengthen our value proposition but also ensure that we remain aligned with the evolving preferences of modern travellers.

These efforts have yielded tangible results, reflected in a 12% year-on-year revenue growth and a 5% increase in occupancy, highlighting our resilience and success in a competitive market.

As we look ahead to 2025, Leisure Hotels Group remains steadfast in its mission of innovation and guest-centricity, ensuring that we continue to set benchmarks in the hospitality industry.

5. How do you view luxury brands launching budget options and mid-segment brands offering premium services, and how does this affect your strategy? 

The convergence of luxury and mid-segment offerings, with luxury brands launching budget options and mid-segment brands enhancing their services, reflects the evolving dynamics of the hospitality industry.

While this trend intensifies competition, it also validates our core philosophy of delivering affordable luxury that blends high-quality experiences with accessibility.

At Leisure Hotels Group, we see this evolution as both an opportunity and a challenge. It drives us to innovate and enhance our offerings to cater to the varied needs of modern travellers, while also contributing to the overall growth of the market.

Our strategy remains focused on differentiation through unique value propositions, such as community-driven stays under our Bedzzz brand, eco-conscious practices, and curated experiential travel.

These factors not only set us apart but also ensure our continued relevance in a competitive market. To stay ahead of these changes, we are expanding the Bedzzz brand into urban and semi-urban destinations, providing a perfect mix of convenience, comfort, and unique experiences.

Additionally, our focus on talent development ensures we uphold the highest standards of service excellence. By staying true to our mission while embracing innovation, we remain well-positioned to navigate the evolving market dynamics and continue delivering exceptional travel experiences.